The Swim Lab is GoggleSquad’s specialist performance coaching service. Using an endless pool, high-definition above and underwater video analysis, and one-to-one coaching, we help swimmers improve their technique, efficiency and speed through detailed technical analysis and personalised coaching.

Our swim lab is for swimmers aged 18+ who want to improve their technique. Whether you’re training for triathlons, open water events, Masters competitions or simply want to swim more efficiently, every session is tailored to your individual goals.

An endless pool allows you to swim continuously without turning, giving us uninterrupted footage of every stroke. This makes it far easier to identify technical inefficiencies than in a conventional swimming pool, where turns and push-offs interrupt your stroke.

Your 60-minute appointment includes a detailed assessment of your stroke using above and underwater video analysis. Your coach will explain the key areas for improvement, demonstrate the changes that will make the biggest difference, and provide you with a personalised action plan to take away.

Yes. You’ll receive your annotated video analysis together with your personalised coaching notes, allowing you to revisit your session and continue working on your technique between appointments.

Not at all. While many of our swimmers compete or train regularly, the lab is suitable for anyone who can swim confidently and wants to improve their technique. Every session is tailored to your current ability and goals.

Many swimmers benefit from a single Performance Analysis to identify areas for improvement. If you’re looking to make lasting changes to your technique, our Progress Pack and Performance Programme provide ongoing coaching and regular reassessment to measure your progress.

Simply bring your usual swim kit, goggles and a towel. If you normally use training equipment such as fins or paddles, feel free to bring those too.

Many swimmers notice immediate improvements after making a small number of technical changes. Longer-term gains come from practising those changes consistently, which is why many swimmers choose one of our coaching programmes after their initial analysis.

Our combination of elite-level coaching, advanced video analysis and an endless pool environment provides a level of technical feedback that’s difficult to achieve in a traditional swimming pool. Every recommendation is based on what your stroke is doing - not guesswork.

Absolutely not. While our coaching techniques are used by competitive swimmers, the principles apply to anyone looking to swim more efficiently. Whether your goal is to complete your first triathlon, reduce fatigue in open water, or gain confidence in the pool, every session is tailored to your experience and objectives.

You’ll leave with clear improvement priorities and personalised feedback. If you’d like to continue working on them with Alex, follow-on 30-minute coaching is available as individual sessions or discounted 3- and 5-session packs.

We understand that plans sometimes change. If you need to move your appointment, please contact us as soon as possible and we’ll do our best to help. As Swim Lab sessions involve dedicated pool and coach time, changes and cancellations at short notice may not be refundable or transferable.

Yes. A Swim Lab Performance Analysis makes a great gift for a swimmer or triathlete looking to improve their technique. Get in touch with us and we’ll arrange it for you.